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On Wednesday morning Kate Godber and Nicki Petitt attended a Gorkana Breakfast Briefing with The Sun. We both gained an honest insight into the consumer editor’s, Jane Hamilton, pet PR hates as well as the stories she just loves to write about. Tim Spanton, features writer, gave us a nice glimpse into his wardrobe too – sporting a luminous pink tie and equally glaring pink socks!

Here’s a guide to Jane’s and Tim’s dos and don’ts: 

Do:

1)     Contact Jane via email jane.hamilton@the–sun.co.uk and Tim via email tim.spanton@the-sun.co.uk or phone +44 (0)20 7782 4000

2)     Send Jane ‘young and funky stories with a sexy twist’ – all stories need an upbeat and positive angle.

3)     Send Jane and Tim statistics from quirky surveys – the survey needs around 1,000 participants (500 absolute minimum). The Sun will always include spokesperson name and job title.

4)     Email Jane before 10am – the team have news conferences at 11.30am each morning, so Jane will need story ideas beforehand – as early as possible!

5)     Trust in the team at The Sun – they always try to include two plugs of your client – “PRs are very important for us journalists.” 

Don’t:

1)     Phone Jane to follow-up on your pitch – if it’s appropriate she will respond to your email.

2)     Send Adobe attachments or large photo attachments to Jane.

3)     Pitch ideas to The Sun that have already appeared in the Daily Mail – they like exclusives and stressed that they would not have “the Mail’s seconds!”

4)     Invite Jane to press events during the day or evenings – she doesn’t attend many as she is a very busy lady, but will try to attend breakfast meetings.

5)     Send Tim regional stories for the ‘Captain Crunch’ feature (the Sun’s money expert) – stories must be on a national scale.

 Tip: Tim Spanton sends out story round ups each Monday morning – to be added to the distribution list, email tim.spanton@the-sun.co.uk

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